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Effective Date: August 16, 2026
Last Updated: August 29, 2026

Vacation Rental MV, LLC (“Vacation Rental MV,” “we,” “us,” or “our”) operates the website https://www.vacationrentalmv.com and manages short-term vacation rental properties on Martha’s Vineyard, Massachusetts. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you.

This policy applies to our website, our booking and guest communications, and our text messaging program.

Information We Collect

We collect only the information we need to arrange and support a stay, to manage a property on an owner’s behalf, and to meet our legal and tax obligations.

Information you provide directly:

  • Name — first and last name of the guest, inquirer, or property owner
  • Contact details — email address, mailing address, and telephone or mobile number
  • Booking information — property of interest, requested dates, number of guests, special requests, and related travel details
  • Payment information — processed by our third-party payment and booking processors. We do not store complete payment card numbers on our systems
  • Consent records — where you opt in to text messaging, we record the mobile number provided, the date and time of consent, the web page or method through which consent was given, and the specific disclosure language shown to you at that time
  • Correspondence — the contents of messages you send us by web form, email, or text

Information collected automatically:

  • Device and usage data — IP address, browser type and version, operating system, referring page, pages viewed, and the dates and times of your visits
  • Cookies and similar technologies — used to keep the site functioning, remember your preferences, and understand aggregate site usage. Most browsers let you refuse or delete cookies; parts of the site may not work correctly if you do

Information from third parties:

Where you book one of our properties through a listing platform such as Airbnb, Vrbo, or Booking.com, that platform provides us with the booking and contact information necessary to host your stay, subject to that platform’s own privacy policy.

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries about properties, availability, rates, and bookings
  • Create, confirm, modify, and service reservations
  • Send booking confirmations, payment reminders and receipts, check-in and check-out instructions, door codes and property access details, and other operational messages relating to your stay
  • Provide guest support before, during, and after a stay
  • Send promotional messages by text or email, where you have opted in — open dates and availability, discounts and seasonal offers, new property announcements, and island and property news
  • Communicate with property owners about bookings, maintenance, payouts, and property operations
  • Calculate, collect, and remit Massachusetts state and local room occupancy and short-term rental taxes, and meet registration and record-keeping requirements
  • Maintain records of text messaging consent and opt-out requests
  • Protect against fraud, unauthorized transactions, property damage, and other misuse
  • Operate, maintain, secure, and improve our website
  • Comply with applicable law and enforce our rental and management agreements

We do not sell your personal information. We do not rent your personal information. We do not use automated decision-making that produces legal or similarly significant effects.

SMS and Text Messaging

This section describes our text messaging program specifically.

Our programs

Vacation Rental MV, LLC sends text messages from two separate numbers, each with its own purpose, its own consent, and its own opt-out.

508-693-0809, or any other number that we may from time to time designate as our outbound SMS number — general and promotional messaging. Replies to inquiries made through our website, questions about availability and properties, follow-up on requests, and — where you have opted in — promotional messages including last-minute open dates and availability, discounts and seasonal offers, new property announcements, and island and property news. Promotional messages are limited to six per month. Consent for this number is collected through the consent checkbox on our website contact form.

508-715-6364 — booking and guest support messaging. Messages relating to a reservation you have made: booking confirmations, payment reminders, check-in and check-out instructions, property access and door code information, property updates, and guest support before, during, and after a stay. This number is operated on our behalf by OwnerRez, our property management platform, which maintains its own text messaging compliance program and collects consent at the time of booking or inquiry. It is intended for communication in the context of a booking and is not a general public contact line. No promotional or marketing messages are sent from this number.

The two are independent. Opting out of one does not opt you out of the other. This is deliberate: it means you can stop receiving offers without losing the operational messages you need for a stay you have already booked, such as your door code.

Automated messaging

Some of our messages are sent automatically, triggered by events in your booking — for example, a confirmation when a reservation is made, or check-in instructions in the days before arrival. Replies to these messages are read and answered by our team.

Opt-out requests are processed automatically. If you reply STOP, you are opted out immediately.

How you opt in

Consent to receive text messages is given only by affirmative action — checking an unchecked consent box on our website form, providing your mobile number and agreeing to messaging during a booking or inquiry, or replying START to a message. Consent is never assumed, never pre-checked, and never bundled into another agreement.

Because our general and promotional messaging includes promotional messages, checking the consent box on our website form constitutes your prior express written consent to receive those messages, including messages sent using automated technology, at the mobile number you provide. We retain a record of each consent, including the number provided, the date and time, the page on which consent was given, and the exact disclosure language displayed to you at that moment.

Consent given on our website applies to our general and promotional messaging only (sent from 508-693-0809 or any other number that we may from time to time designate as our outbound SMS number), not to booking messages from 508-715-6364. Consent for booking messages from 508-715-6364 is collected separately at the time of booking, by OwnerRez, and is governed by OwnerRez’s messaging terms in addition to this policy. If you would like a record of the consent held for that number, contact us and we will request it on your behalf.

Consent to receive text messages is not a condition of any purchase, booking, or service. You can complete any inquiry, booking, or transaction with us without agreeing to receive texts.

Mobile information sharing — our commitment

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

All other categories of personal information are subject to the sharing terms described in the “How We Share Information” section below. The sole exception with respect to mobile data is that we share your mobile number with the licensed telecommunications provider that transmits our messages, acting strictly as our service provider for the purpose of delivering the messages you requested. That provider is contractually prohibited from using your number for any other purpose.

Opting out

Reply STOP to any text message from us to opt out. You will receive a single confirmation message, and we will send no further texts to that number.

Reply HELP to any message for assistance, or contact us at info@vacationrentalmv.com or 508-693-0809.

You may also opt out at any time by emailing info@vacationrentalmv.com with the mobile number you wish to remove.

Please note: each number is opted out separately. Replying STOP to any of our general or promotional messages ends those messages but does not affect booking messages from 508-715-6364, and replying STOP to 508-715-6364 ends booking messages but does not affect the other. To stop all text messages from us, reply STOP to both, or email info@vacationrentalmv.com and we will remove your number from both.

You may reply START to either number at any time to resume messages from it.

Opting out of text messages does not remove you from operationally necessary email communications about a confirmed booking, and does not cancel or alter a reservation.

Rates and delivery

Message frequency varies and depends on your booking activity; promotional messages are limited to six per month. Message and data rates may apply — check with your mobile carrier for details of your plan. Delivery of messages is subject to effective transmission by your mobile carrier, and carriers are not liable for delayed or undelivered messages.

Supported carriers may change without notice.

How We Share Information

We share personal information only in the limited circumstances below.

  • Service providers. Booking and property management platforms, payment processors, email and text messaging providers, cloud hosting, and analytics providers — each only to the extent needed to perform their service for us, and each contractually required to protect your information and use it for no other purpose.
  • Property owners. Where you book a property, we share the guest information necessary for the owner to host and account for the stay.
  • Government authorities. Guest and booking records as required by Massachusetts short-term rental registration and tax law, and by the town in which a property is located.
  • Legal and safety. Where required by law, subpoena, or court order, or where reasonably necessary to protect the rights, property, or safety of Vacation Rental MV, our guests, our owners, or the public.
  • Business transfer. In connection with a merger, acquisition, or sale of assets, in which case this policy will continue to govern your information or you will be notified of any change.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes, and we do not share mobile numbers or SMS consent data with any third party for marketing or promotional purposes.

Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, or destruction. These include encryption of data in transit (TLS) across our website and booking systems, restricted access on a need-to-know basis, and the use of reputable third-party processors for payment handling.

No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary for the purposes described in this policy:

  • Booking and guest records — retained for the period required by Massachusetts tax and short-term rental record-keeping requirements, and thereafter as needed for accounting, insurance, and dispute resolution
  • SMS consent and opt-out records — retained for as long as you remain opted in, and after opt-out for a period sufficient to demonstrate compliance with applicable telecommunications regulations and to ensure that an opted-out number is not contacted again
  • Inquiry and correspondence records — retained for a reasonable period to service your request and maintain continuity of communication
  • Website analytics data — retained in aggregate form

When information is no longer needed, we delete it or de-identify it.

Your Privacy Rights and Choices

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Delete your personal information, subject to records we are legally required to retain
  • Obtain a copy of your information in a portable format
  • Opt out of communications, including text messages as described above
  • Be free from discrimination for exercising any of these rights

To make a request, contact us using the details below. We will respond within the time required by applicable law. We may need to verify your identity before acting on a request, and we may decline a request where retention is required by law — for example, Massachusetts tax records.

Children’s Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under 13, and we do not knowingly enroll anyone under 13 in our text messaging program. If you believe a child has provided us with personal information, contact us and we will delete it.

Third-Party Websites

Our website may link to third-party sites, including booking platforms, ferry reservation services, and local resources. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policy of any site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Material changes affecting how we use your information — including any change to our text messaging program — will be posted here before taking effect. Your continued use of our website or services after a change takes effect constitutes acceptance of the updated policy.

Contact Us

For any question about this Privacy Policy, to exercise a privacy right, or to request removal from our text messaging program:

Vacation Rental MV, LLC
80 North Water St
Edgartown, MA 02539
United States

Email: info@vacationrentalmv.com
Phone / Text: 508-693-0809
Guest support (booked stays): 508-715-6364

(Mailing address — we do not staff a walk-in office.)